This articulate and authoritative survey of both the popular and academic trends in anthropology demonstrates the broad relevance of anthropological knowledge and argues for a more inclusive conception of the discipline that engages the public imagination. Demonstrates the evolving social contexts of British anthropological theory and practice from the mid-19th century Highlights the importance of popular anthropology in forming and sustaining the professional discipline Explores the past and present cross-fertilization of anthropologists, scientists and prominent literary figures Assesses the pioneering efforts online to advance the role of anthropology in public debates Appeals to a broader readership interested in cultural and intellectual history