Work-Life Advantage analyses how employer-provision of ‘family-friendly’ working arrangements – designed to help workers better reconcile work, home and family – can also enhance firms’ capacities for learning and innovation, in pursuit of long-term competitive advantage and socially inclusive growth. Brings together major debates in labour geography, feminist geography, and regional learning in novel ways, through a focus on the shifting boundaries between work, home, and family Addresses a major gap in the scholarly research surrounding the narrow ‘business case’ for work-life balance by developing a more socially progressive, workerist ‘dual agenda’ Challenges and disrupts masculinist assumptions of the “ideal worker” and the associated labour market marginalization of workers with significant home and family commitments Based on 10 years of research with over 300 IT workers and 150 IT firms in the UK and Ireland, with important insights for professional workers and knowledge-intensive companies around the world